The Naked Future: What Happens In A World That Anticipates Your Every Move?A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy. Daniel Pink, author of Drive Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether youll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering.